Commercial intelligence for SaaS founders

Find buyers before they fill out a form.

Foundrly monitors public conversations for people asking for alternatives, exposing broken workflows, or actively searching for a solution—then gives you the context to act without spamming.

Build your first watchlistSee how it works
Source attached No magic score Human outreach only
Public sourcesRedditHacker NewsFounder communitiesPublic web

What Foundrly detects

Buying intent, in its own words.

A useful signal is more than a keyword. Foundrly looks for an observable need, its timing, and enough context for you to decide whether the conversation deserves attention.

Alternative search

“What can replace this tool?”

Catch buyers already comparing options or trying to leave a competitor.

Broken workflow

“This manual process is killing us.”

Spot recurring workarounds where your product can remove real friction.

Active request

“Does a product exist for this?”

Surface explicit requests while the person is still looking for an answer.

Buying context

“Our team needs a better way.”

Understand who has the problem, why it matters now, and what they tried.

A calmer prospecting workflow

From public conversation to relevant action.

Set your intent once. Foundrly filters the noise while you keep control of every decision and response.

01

Describe your ideal signal

Define the buyer, problem, trigger, competitors, and phrases that reveal intent.

02

Let Foundrly watch

Relevant public conversations are collected, filtered, and kept with their source.

03

Review and respond

See why a signal matters, save it, then prepare a useful human response.

One feed, several jobs

Use the market while it is talking.

Foundrly turns scattered public conversations into a focused workspace for the decisions founders make every week.

01

Founder-led sales

Find people already experiencing the problem, then join the conversation with context.

02

Customer research

Save the exact language buyers use to describe urgency, blockers, and failed alternatives.

03

Content strategy

Build useful posts around real questions instead of guessing what your audience cares about.

04

Competitive intelligence

Notice competitor frustration and category shifts without checking every community manually.

Foundrly vs manual monitoring

Less tab-hopping. More judgment.

Workflow
Manual research
With Foundrly
Discovery
Search every community separately
One focused signal feed
Qualification
Open and interpret every result
Intent and context surfaced
Evidence
Copy links into notes
Original source stays attached
Action
Lose context between tools
Save, review, then respond

Signals, not surveillance

Context first. Human judgment always.

Public and traceable

Every signal points back to the public source that triggered it.

Intent explained

Foundrly shows observable evidence instead of hiding behind a magic score.

Manual by design

Draft help is optional. You review and send every response yourself.

Simple pricing

Choose how much market you want to watch.

Plans scale with your monitoring workflow, not with vague AI credits.

Starter

$15/ month

For a solo founder testing one market.

  • 1 active watchlist
  • Source-backed signals
  • Saved opportunities
  • Weekly digest
Start with Starter
Most popular

Growth

$39/ month

For founders building a repeatable pipeline.

  • 5 active watchlists
  • Priority signal refresh
  • Intent filters
  • Daily digest
Start with Growth

Studio

$79/ month

For teams watching several products or clients.

  • 15 active watchlists
  • Shared workspace
  • Signal history
  • Exportable research
Start with Studio

FAQ

Clear answers before you start.

Does Foundrly send messages automatically?+

No. Foundrly helps you find and understand public buying signals. You decide whether to reply, what to say, and when to send it.

Are the conversations real?+

Yes. Every signal keeps a direct link to its original public source. If a source is unavailable, Foundrly shows an empty state instead of inventing a result.

What counts as a buying signal?+

Examples include requests for alternatives, explicit tool recommendations, painful workarounds, competitor frustration, and teams actively researching a solution.

Is this only for cold outreach?+

No. Signals can guide founder-led sales, customer interviews, content, positioning, partnerships, and product decisions.

Stop guessing who might buy. Watch for the moment they start looking.

Create a watchlist around your buyer, problem, and competitors. Foundrly will keep the source and context together.

Build your first watchlist

Source-backed signals. No automatic outreach.